Logo & Design
Resources
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Audi Brand Guideline
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Bolt Brand Guideline 2023
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Brand Sense: Sensory Secrets Behind the Stuff We BuyMartin Lindstrom
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Brand Thinking and Other Noble PursuitsDebbie Millman
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Building A Story BrandDonald Miller
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Designing Brand IdentityAlina Wheeler
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How to Use Graphic Design to Sell ThingsMichael Bierut
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Identity Designed: The Definitive Guide to Visual BrandingDavid Airey
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Logo Design TheoryA. Michael Shumate
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Logo ModernismJens Müller
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The Brand GapMarty Neumeier
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The Elements of Logo DesignAlex W. White
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Zag: The Number One Strategy of High-Performance BrandsMarty Neumeier
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IBM Graphic Standards Manual
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NASA Graphic Standards Manual
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Olympic Brand Guideline 2022
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Starbucks Creative Expression